Our Investment Philosophy

Our investment philosophy involves 5 key elements:

Comprehensive Strategic Planning

Our Advisors take a strategic approach when reviewing your portfolio and making recommendations. We look at your entire situation, not just your investment dollars. With this in mind, we will research and analyze your entire portfolio and engineer solutions that fit your needs.

Research Driven Diversification*

A critical piece of a well-designed investment strategy is diversification. This involves more than simply not putting all of your eggs in one basket. Asset allocation, the decision of how to invest your money among stocks, bonds, and cash is the primary factor that will determine your investment returns. As such, we take great care to diversify your assets for your situation using a research-driven approach.

Risk Management

Risk is a concept inherent in any investment and managing that risk is critical to your investment strategy. It is a big reason why many people work with a professional financial advisor. We will help you better understand the concept of risk and how it applies to your situation and individual investments.

Cost Control

Each dollar of expenses you pay to money managers and taxes is less money you keep in your portfolio. We believe that many portfolio managers charge fees that are excessive for the services they provide. For this reason, we are very conscious and transparent about the expenses you pay for your investments. You deserve thoroughly researched strategies without excessive cost – this is why we strive to work harder and charge less than our competition.

Exceptional Service

Exceptional client service means consistently delivering on our investment philosophy throughout your financial life. We are committed to fostering a long-term relationship with you based on confidentiality and trust. Our team of specialists will work on your behalf to help you accomplish your financial goals in a way that is personal, friendly and enjoyable.

*There is no guarantee that a diversified portfolio will outperform a non-diversified portfolio in any given market environment. No investment strategy, such as asset allocation, can guarantee a profit or protect against loss in periods of declining values.